A Fresh Start: Why I Rebranded Pure Waxing

Back in November, I quietly did something big behind the scenes—I rebranded my business.

Why I Chose the Word Pure

The name Pure Waxing came from a deep commitment to keeping everything I use and offer as clean, natural, and skin-safe as possible. From the beginning, I’ve believed that what we put on our skin matters—and that skincare and waxing should be gentle, effective, and rooted in real care.

I wanted a name that reflected that commitment. Pure represents the ingredients I choose, the way I work, and the environment I create for my clients: clean, calm, and focused on what’s best for your skin.

Even as I grow and evolve, that core value hasn’t changed—if anything, it’s gotten stronger.

What Changed

The rebrand brought a new name, a fresh look, and a more refined focus on what I truly love: Brazilian waxing, body waxing, and full face waxing, along with intimate skincare that works without compromising your skin’s health.

I also introduced more curated pre and post wax products that align with the pure philosophy—clean, intimate-safe, gentle, and formulated with purpose. The space itself changed too—it’s now cozier, more private, and designed with your comfort in mind.

Along with the visual refresh, I launched a new website (www.purewaxing.ca) and email address (purewaxingbybre@gmail.com) to keep everything consistent, fresh, and easy to find.

But more than anything, the rebrand helped me reconnect with why I do what I do: to support women in feeling confident, cared for, and comfortable in their skin.

Meet the face behind the wax pot I’m Bre, and Pure Waxing is my rebrand — focused, simple, and all about giving you the best waxing experience.

A Thank You From Me to You

If you’ve been with me through the changes—thank you. Your loyalty, trust, and support mean more than I can say. And if you’re new here, welcome. I’m so glad you found Pure Waxing.

This rebrand wasn’t just a change in name—it was a deeper return to the heart of my business. A chance to build something more intentional. Something that honors your skin, your time, and your experience.

Here’s to growth, to staying true to our roots, and to always choosing what’s pure—for our skin and ourselves.

With love,

Bre

Certified Esthetician since 2008 & proud owner of Pure Waxing